PAID Rebrand: Revolutionising Crowdfunding for Financial Freedom

6 min readOct 29, 2024

The world of decentralised finance moves at lightning speed. To stay ahead, brands must evolve. PAID has always been at the forefront of innovation in the crowdfunding space.

Now, we’re taking a bold leap forward with an electrifying rebrand that captures our essence and vision for the future of wealth creation.

Where We’ve Come From

PAID launched in 2021 with a mission to revolutionise crowdfunding through decentralised blockchain technology.

We built a platform that connected visionary projects with passionate backers, all secured by smart contracts and fueled by our native $PAID token.

Virtual Protocol (formerly PathDao): 27.50x ROI (34.07x ATH ROI)
Thetan Arena (THG): 264.17x ATH ROI
Star Atlas (ATLAS): 194.48x ATH ROI
AIOZ Network (AIOZ): 184.91x ATH ROI
BeyondFi (BYN): 174.97x ATH ROI
SHOPX (SHOPX): 112.17x ATH ROI
Sidus (SIDUS): 109.13x ATH ROI
Metis (METIS): 66.40x ATH ROI & more…

Virtual Protocol’s impressive performance since our December 2021 launch, reaching a $410M+ market cap, demonstrates our continued ability to spot gems even in challenging market conditions.

These successes span various sectors including gaming, infrastructure, DeFi, and more, showcasing our ability to identify and support diverse, innovative projects that deliver substantial returns.

The Evolution of PAID

Our original branding reflected the tech-focused nature of our early days.

The design captured our founder Kyle Chassé’s vision of the FlyWheel economy — where platform momentum creates exponential growth for the entire ecosystem.

As we’ve grown and expanded our vision, we realised it was time for our brand to evolve alongside us.

We’ve moved away from using ‘Ignition’ as the identifier of our launchpad. We found that often, less is more.

Simplicity can be a powerful thought instigator, creating an inspiring force to be reckoned with.

Where We Are Now: The PAID Rebrand

Our new brand is a vibrant, dynamic explosion of colour and energy, designed to appeal to savvy investors seeking life-changing opportunities.

🫰 At its heart is our new logo — a stylized hand gesture that serves dual purposes:

It references our name: “Get PAID!” when someone rubs their thumb and index fingers together, symbolising wealth creation.
It evokes the Korean love symbol, reflecting the passion and connection at the core of community based crowdfunding.

We’ve streamlined our name to simply PAID, with bold, modern typography and a colour palette that stands out.

Electric purples, vibrant greens, and warm oranges create a visual language representing our mission toward financial freedom.

Key Positioning

• From niche to mainstream: Our new look is designed to appeal beyond the crypto-native audience, welcoming newcomers to the world of decentralised finance and wealth creation.

• From tech-focused to wealth-oriented: While blockchain remains our foundation, we’re emphasising the life-changing potential of smart crowdfunding and investment opportunities.

• Empowering financial freedom: PAID is about creating a better path for people to achieve true financial independence and build lasting wealth.

Introducing LCOs: Low FDV Community Offerings

Forget what you know about crowdfunding. We’re flipping the script.

Crypto has drifted away from what really matters — empowering the community. Let’s look at what’s broken:

• Projects launching with $100M+ FDVs in a bear market
• VCs dumping tokens at the first sign of liquidity
• “Community” airdrops that only create temporary farming frenzy
• Memecoins capturing retail attention because they promise fair launches

Why has PAID been selective with launches in 2024?

Simple: We refused to make our community exit liquidity for early rounds.

The market needs a reset. Consider this:

• High valuations with microscopic circulating supply is a recipe for dumps
• Projects prioritise artificial metrics over genuine community building
• Retail investors are left holding bags while early birds take flight

The Low FDV Community Offering (LCO) is here to change the game.

Our solution:

• Start with realistic valuations
• Prioritise genuine community growth over artificial metrics
• Ensure fair token distribution from day one
• Create sustainable tokenomics that benefit long-term holders

You’ve seen ICOs in 2017, IDOs in 2020.

Now, LCO will define the next wave of fair, community-first token launches.

Key features of the LCO model:

Extremely low valuations: Giving retail investors a real shot at significant returns.
Fair distribution: Capped allocations prevent whale dominance, ensuring wider community participation.
Community ambassadors: Early supporters are incentivised to shape project growth at ground level.
Tier-1 projects: We’ve lined up top-quality projects committed to sustainable growth.
True value-building: Focused on organic growth rather than pump-and-dump mechanics.

The LCO model caps individual allocation sizes to create vibrant, active communities instead of passive whale holders.

When everyone has skin in the game, everyone contributes to success.

PAID presents: Blast Royale LCO 🫰

And we’re kicking things off with a bang.

Our first LCO features Blast Royale, a mobile battle royale game that’s already made waves with 1M+ downloads and 10M total matches.

At just $10M FDV, this is your chance to be part of a project backed by industry giants like Mechanism Capital, Dragonfly & Animoca Brands, at a 80% discount from their last $48M round.

That’s what we mean by putting community first — giving you the same opportunity as major players, but at a fraction of the price.

What are you waiting for? Start here to get in early:

Create your PAID account
Link your wallet
Complete KYC → https://www.paidnetwork.com/projects/blast_royale

The future of fair, community-driven crowdfunding starts here.

Q4 2024: The Quarter of the Retail Investor

Spots? Memes? Forget ‘em.

Fair value LCOs are the future, and PAID owns it.

We’re declaring Q4 2024 as the quarter of the retail investor.

This is your chance to be part of history in the making.

Where We’re Heading: The Future of Wealth Creation in Crowdfunding

PAID is positioning itself as the go-to platform for the next generation of investors and entrepreneurs seeking substantial wealth creation opportunities. Here’s our vision:

Accessibility for All: Anyone can participate in groundbreaking projects with the potential for significant returns.
Data-Driven Investing: Advanced analytics to help investors make informed decisions.
Education-First Approach: Empowering users with the knowledge to navigate the crypto world successfully.
Global Wealth Creation Community: Access exclusive investment opportunities and share strategies for building lasting wealth.
Cutting-Edge Technology: Providing the most secure, efficient, and lucrative crowdfunding experience possible.